Course description
Digital Marketing Analytics
Earn an official certificate of professional achievement from Massachusetts Institute of Technology.
Digital technologies have reshaped marketing, leading to a drastic shift in the quality and quantity of information we can store, access, and analyze. This proliferation of data allows businesses to better understand and react to consumer patterns. However, it also increases the need to evolve measurement, planning, and implementation of their marketing activity. Companies require skilled professionals who are equipped to ensure optimal return on investment (ROI) for marketing spend, and to deliver valuable insights that drive better customer service.
The MIT Sloan Digital Marketing Analytics online short course unpacks how to leverage measurement and analysis within your digital marketing strategy. With a focus on analytics-based marketing, you will assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.
Digital marketing courses are perfect for business owners and managers who want to learn how to use data to make more informed decisions about their marketing strategies. Data-driven marketing is the future, and this course will ensure you have the skills to stay ahead of the curve.
Suitability - Who should attend?
Is this course for you?
Digital media and analytics tools have transformed traditional marketing theory and practice, making this course valuable to anyone working within the field or aspiring to a marketing career.
This MIT Sloan digital marketing program is designed to give you the opportunity to close the gaps in your analytical knowledge and skills. If you’re involved in the field of marketing, this online course will help to supplement your level of expertise and offer an opportunity for career growth, or increase your attractiveness to potential employers. If you’re the owner of a small business, this program aims to help develop your ability to generate sales and improve revenue. This program is also aimed at validating the data analytics skills of established marketing professionals with an MIT Sloan digital certificate of completion.
Outcome / Qualification etc.
Learn to apply data analytics knowledge to enhance your marketing efforts, and earn an official digital certificate of completion from MIT Sloan.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
What will set you apart
On completion of this marketing analytics online short course, you’ll gain:
- Hands-on experience in applying marketing analytics tools and techniques to real-world marketing problems
- An understanding of the potential and current application of machine learning and artificial intelligence for marketing online
- The ability to recommend ROI-optimization strategies for marketing efforts and to optimize marketing campaigns
- A digital-focused marketing strategy plan for an efficient campaign optimization that is grounded in consumer data and research
Training Course Content
Module 1
Understanding the digital marketing channel mix
Module 2
Implementing integrated digital marketing
Module 3
Understanding predictive analytics and predictive marketing
Module 4
Interpreting data for predictive modeling
Module 5
Optimizing return on investment (ROI)
Module 6
The future of integrated digital marketing: Video, mobile, and AI
Course delivery details
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online