Course description
Digital Marketing and Media Strategy
Earn an official certificate of professional achievement from Northwestern University.
Practical knowledge of timeless marketing principles that combine with an integrated, audience-first approach to media strategy.
The ability to adapt to the ongoing changes in the digital media landscape, allowing you to anticipate new challenges and deliver on marketing objectives.
A working digital media investment strategy based on an informed understanding of the advantages and opportunities presented by various approaches and different marketplaces.
Upcoming start dates
Suitability - Who should attend?
This Course Is for You if You Want To:
- Create an effective, adaptable digital strategy for your business
- Validate your digital media skills as a marketing professional and learn new, resilient strategies for diverse media landscapes
- Move into the digital marketing space from an adjacent field and gain formal skills
Training Course Content
Module 1
Digital marketing and media strategy
Module 2
The media landscape: Evolutions, economics and the existential crisis
Module 3
The foundations of strategy: Leverage consumer insights
Module 4
Building the digital media strategy: From objectives to the plan
Module 5
Measuring your strategy: Setting KPIs and measuring outcomes
Module 6
Digital media investment strategy
Course delivery details
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online