Course description
Social Media Strategy: Creating Engagement, Insight, and Action
Earn an official certificate of professional achievement from Massachusetts Institute of Technology.
As social media evolves, it provides organizations with new and exciting ways to share their message and engage their audiences. However, to drive real action, they need to understand the science behind social media and the key to harnessing it effectively for business success.
The Social Media Strategy: Creating Engagement, Insight, and Action online short course from the MIT Sloan School of Management offers an in-depth look into the forces driving social media and how you can use them strategically to reach your organization’s goals.
Drawing on Sinan Aral’s book, The Hype Machine, you’ll gain an understanding of the technologies and trends impacting the social media landscape, as well as the neurological and economic factors that shape human behavior. Throughout this course, you’ll also learn about several powerful techniques to improve your social media marketing strategy. With guidance from MIT faculty and industry experts, you’ll walk away with the tools to leverage social media’s potential now and in the future.
Suitability - Who should attend?
Is this course for you?
The functional and strategic skills taught in this social media strategy course from MIT Sloan can be applied across any organization, both in the public or private sector. Business leaders and marketing professionals will all benefit from the various case studies featured throughout the program, as well as the practical frameworks for navigating today’s social media environment. It’s also relevant for NGOs, governments, policymakers, and influencers who wish to influence and engage their audience in an effective but ethical way.
Outcome / Qualification etc.
Gain the skills to improve your social media marketing and management efforts, and earn an official digital certificate of completion from MIT Sloan.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person.
What will set you apart
On completion of this course, you’ll walk away with:
- The tools to leverage social media to achieve strategic organizational objectives.
- An understanding of the economic and neurological underpinnings of social media.
- A playbook of tactics to enhance your marketing efforts in a hypersocialized world.
- Valuable insight from renowned social media authority Sinan Aral, as well as a host of influential industry experts.
Training Course Content
Explore the science of social media to boost your marketing strategy as you work through the weekly modules of this online short course.
Module 1
The Hype Machine: Social media and the brain
Module 2
The economics of social media: Leveraging the attention economy
Module 3
Under the hood of the Hype Machine: How social media works
Module 4
Personalized mass persuasion
Module 5
Hypersocialization playbook
Module 6
The future of the social media Hype Machine
Course delivery details
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online