Course description
Preparing for Digital Transformation (On-Demand)
The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients.
Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation.
You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients.
Upcoming start dates
Suitability - Who should attend?
Who Should Attend
This course is designed for anyone who is interested in understanding the impact of the digital transformation on their organization. This course will be particularly helpful for:
- Executives and upper-level management considering or overseeing a digital transformation
- Account managers and customer relationship managers
- Those with customer-facing roles
- People with roles in new product development and new technology assimilation
- Marketing and sales, especially those working with multiple channels
Prerequisites
None
Outcome / Qualification etc.
What you will Learn
- Describe the impact that digital is making on the economy and on customer expectations
- Examine the nature and drivers of the digital transformation
- Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation
- Assess the impact of digital technologies on the current roles and positions in the organization
- Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization
- Recognize the new technology trends in the digital transformation and what they mean to the future of the organization
- Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation
Training Course Content
Getting Started
Foundation Concepts
- Digital transformation versus automation
- Driving forces behind the digital transformation
- Learning from digital transformation successes
Digital Transformation and Customer Orientation
- The Digital Customer
- Customer touch points and the customer journey
- Omnichannel concept
- Transform to the customer
Digital Technologies and the Organization
- Relationship Management
- Big Data: The Basis for it All
- The Human Factor in Digital Transformations
- Risks of Digital Transformation
Technology Trends
- Data and Business Analytics
- Other Major Trends
- Preview of Coming Attractions
- Pathway to Digital Transformation
Summary and Next Steps
Why choose IIL Europe
2,000,000+ people trained by IIL
50,000 annual online conference visitors
2,000+ companies have chosen to partner with IIL as their Learning Partner
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IIL Global
At IIL, our fundamental values of Intelligence, Integrity, and Innovation guide our actions and achievements with each customer, partner, and colleague. Our deepest purpose is to foster the growth and success of individuals, teams, and organizations through enduring relationships and...