Professional Training

Leadership in Luxury

Innoverto, In Dubai
3 days
3,500 GBP excl. VAT
Next course start
22 May, 2024 See details
Course delivery
3 days
3,500 GBP excl. VAT
Next course start
22 May, 2024 See details
Course delivery
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Course description

What wlll you gain from attending the program

Upgrade your certification in luxury

Participants will receive a careerchanging educational certificate from SDA Bocconi to help distinguish yourself from others as a leader in luxury.

Crafting Luxury Brands and Heritage

Learn the art of shaping and building a luxury brand and culture that meets the high standards of the industry.

Value Creation and Exclusivity

Master the skill of exclusivity while building brand longevity and efficiency at every life-stage of your business.

Buying, Merchandising and Clienteling

Acquire a deep understanding of the dayto-day requirements of running a successful brand for all stakeholders.

Leading Sustainable Transformation

Rise to the challenges of the everevolving transformations in technology and customer sentiment.

How will you achieve these objectives

Carefully crafted by SDA Bocconi in collaboration with Shocase, this module will take a holistic training approach. The two organizations have incorporated the use of models, tools, and real-world examples into the curriculum seamlessly. The course model will allow for individual and group exercises that will assist participants in conveying how theory can be applied to practical insight.

Upcoming start dates

1 start date available

22 May, 2024

  • Classroom
  • Dubai
  • English

Outcome / Qualification etc.

Course Objectives

Luxury Proficiency

Master best practices, trends and insights from the most successful global luxury companies.

Luxury Mindset

Develop the craft of building luxury brands through design-thinking and soft-skills.

Tech-Driven Insights

Business models and trends that are rapidly changing the luxury landscape from AI to sustainability.

Training Course Content

Day 1

  • What is luxury and what it is not:
    • Exclusivity
    • Pricing strategies
    • Personalization
    • Tradition vs. Innovation
  • Trading up and trading down: the realm of collaborations.
  • Expanding into new categories: cosmetics, jewellery, eyewear, licensing or organic growth?
  • Discovering new opportunities to be in touch with clients: from personal luxury goods to hospitality.
  • Becoming a cultural actor: the interplay between luxury and arts.

Day 2

  • Retail, wholesale, online, offline and omnichannel.
  • Licenses: pros & cons and the magic of pop-up stores.
  • Localizations strategies of luxury brands across countries.
  • Merchandising and Buying
  • Customer Experience and Client
  • Relationship Management (CRM)

Day 3

  • Digital transformation in the luxury industry.
  • The power of AI:
    • AI, customers and CRM
    • Customer Experience 3.0
  • Blockchains & NFTs
  • Gaming and Gamification in Luxury
  • Augmented Reality and Virtual Reality

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Innoverto has been providing executive training programs both as open enrollment courses and customized in-house courses all over the world for over a decade. Top leaders choose Innoverto for their training requirements. The courses are developed by experts in their...

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