Course description
Marketing ExecuMarketing Executives play a crucial role in shaping and implementing marketing plans. They act as the central point for coordinating various aspects of marketing campaigns, combining creativity and business acumen.
This apprenticeship program equips Marketing Executives with the necessary skills to conduct research, develop strategies, promote products or services, and effectively engage target audiences through diverse channels. It emphasizes the development of creative thinking, communication, and project management abilities, while also providing insights into the logistical and budgetary considerations of executing tactical campaigns.
Upcoming start dates
Suitability - Who should attend?
Who is this course suitable for?
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.
Outcome / Qualification etc.
Upon completion of the program, the apprentice will emerge as an adaptable and versatile marketing professional, demonstrating resilience, professionalism, and emotional intelligence.
A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:
- Managing and maintaining key marketing channels, including digital, offline and social media
- Planning and delivering tactical integrated marketing campaigns
- Managing the production and distribution of marketing materials
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
- Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
- Assisting in the achievement of brand positioning to agreed guidelines
- Organising and attending events such as conferences, seminars, receptions and exhibitions.
Knowledge
- Marketing Concepts & Theories
- Business understanding and Commercial Awareness
- Market Research
- Products and Channels
Skills
- Marketing Campaigns
- Interpersonal and Communications Skills
- Service Delivery
- Budget Management
- Evaluation and Analysis
- Systems and Processes
Training Course Content
These are the personal attributes and behaviours expected of all Retailers carrying out their roles
Agile and flexible
- A tenacious and driven approach to see projects through to completion
- Being a proven ‘self-starter’ and have an adaptable approach to meet changing work priorities.
Creative Thinker
- A creative and analytical mind, with a willingness to think of new ways of doing things
- They come up with ideas and solutions to support the delivery of their work.
Resilience and continuous improvement
- A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.
Professionalism and Emotional Intelligence
- A high level of professionalism, reliability and dependability with a passion for the customer
- A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others
- Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity.
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Kiwi Education LTD - Apprenticeship Training
Kiwi is an independent Southampton based training provider which delivers a wide variety of programmes designed to enable people to reach their full potential. Delivering Commercial Training & Apprenticeships in Green skills, Accountancy, Management and HR. Kiwi works with employers...