Course description
Focusing on your customer usually makes it more appealing for customers to work with you, it creates mutual engagement. Being customer focused puts you in a better position to help your customers, in an honest way. Your customer will sense and see that you are making an extra effort to understand the situation at which they are and to really understand them to be better able to help them get where they want to be.
This Customer-Focused Selling Strategies training course is designed to give delegates the communication skills, persuasion strategies, and negotiation techniques they require to overcome objections, close sales, and improve customer service.
The emphasis of this training course will support delegates in developing the skills and confidence needed to increase sales effectiveness and promote new business opportunities.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Customer-Focused Selling Strategies Training Course is Ideal for
- Marketing Professionals
- Brand Managers
- Sales Management
- Sales Professionals
- Key Account Managers
- Customer Service Managers
- Brand Reputation Managers
Outcome / Qualification etc.
By the end of this Customer-Focused Selling Strategies Training Course, delegates will be able to:
- Create an action plan and prioritize to maximize selling effectiveness
- Use a customer-focused selling approach to close more sales in less time
- Customize your sales presentation to appeal to each of the four customer“buying styles”
- Incorporate Social Media marketing best practices to increase sales revenue
- Proactively manage key-account customers to promote additional sales
- Effectively organize their schedule to achieve sales goals and build a pipeline
Training Course Content
Day 1
Communication and Interpersonal Skills Development
- Listening and Questioning Skills to uncover Customer Expectations
- Telephone and Voicemail Selling Techniques
- Words and Tones to Avoid
- Engaging your Customer’s preferred“learning style”
- Interpreting the meaning of Nonverbal Communication
- How to Identify a Customer’s“buying style”
Day 2
Principles of Persuasion and Negotiation to Increase Sales Effectiveness
- Reasons Why Customers Don’t Buy
- Dr. Robert Cialdni’s Principles of Persuasion
- Selling with Emotion not Logic
- Value Selling: Selling Benefits not Features
- Win-Win Negotiation Strategies to gain Customer Agreement
- How to Overcome Sales Objections and Customer Procrastination
Day 3
Harnessing the Power of Social Media to Make More Sales
- Benefits of using Social Media to Increase Sales
- Keeping-up with Changing Technology
- 10 Smart Ways to Increase Online Sales through Social Media
- How to Avoid Social Media Selling Mistakes
- Social Media Best Practices for Sales Professionals
- Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn
Day 4
Delivering Superior Customer-Focused Service After the Sale
- The 7 Traits of Highly-successful Salespeople
- Using Customer Service to Generate Sales
- The 4 Cornerstones of Customer Service Excellence
- How to Work with Difficult and Demanding Customers
- Going the“extra mile”to exceed Customer Service Expectations
- Getting Feedback from Customer Satisfaction Surveys
Day 5
Developing Your Customer-Focused Selling Action Plan
- Handling Rejection with a Positive Mental Attitude
- Prospecting and New Business Development
- SMART Goals for Business and Personal Development
- Time Management Tips to Increase Daily Productivity
- Stress Management Techniques
- Creating an Action Plan
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...