Course description
Crisis communication is a sub-speciality of Public Relations whose purpose is to positively reflect and protect the reputation of the organisation. Without skillful management, crises can damage brand image and in extreme cases the very survival of the business.
This highly practical and interactive course will develop delegates' knowledge and skills in anticipating, preparing for and handling crises. During the course they will learn which communication strategy works best in which context, how to quickly assemble and train a crisis team, who needs to know what and when, how best to craft their messages and which media channels to choose.
Towards the end of the course delegates put their new knowledge and skills into practice by developing a crisis communications strategy and action plan based on a scenario relevant to them.
Upcoming start dates
Suitability - Who should attend?
- Public Relations managers and directors
- Internal Communications managers
- External Communications managers
- Corporate Affairs managers
- Marketing managers
Outcome / Qualification etc.
- Public Relations managers and directors
- Internal Communications managers
- External Communications managers
- Corporate Affairs managers
- Marketing managers
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London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...