Commercial Awareness for Managers - CPD Certified (In-house)
Commercial Awareness for Managers (In-house)
The delegate will learn the importance of developing commerciality. This course is designed to help participants understand the commercial needs of the business and gain an appreciation of exactly how their role fits into the company matrix. They will also study the effects and consequences that their own decision making has on the bottom line and how this affects business overall.
Upcoming start dates
Suitability - Who should attend?
All managers will benefit whether in sales or a non-sales role.
Outcome / Qualification etc.
CPD Points:12
Learning Outcomes
At the end of this programme the delegate can:
- Demonstrate an understating of effective planning skills
- Explain SWOT and PEST analysis and your core market
- Show how to manage costs effectively and explain profit / profitability
- Demonstrate good commercial awareness knowledge
- Explain how to manage customers for growth
Training Course Content
- Commercial awareness ~ a definition
- Sales V's Marketing orientation
- Strategic business planning
- S.W.O.T. analysis
- Strategic options
- Pareto principle
- Product life cycles
- Building closer customer relationships
- Promotional activity
- Managing costs
- Targets and incentives
- Creative problem solving
- Decision making strategies
- Understanding cash flow
- Producing 'commercially aware' business plans
Request information - obligation free
For over two decades, Maguire Training has been providing businesses and individuals all over the world with industry-leading leadership, management, sales and personal development training for real, tangible results. Maguire Training is an endorsed training provider of the Institute of...