Managing Key Accounts - CPD Certified (In-house)
Managing Key Accounts (In-house)
participants will learn how to sell profitably to key accounts which is the next stage in every ambitious sales person’s development. Successful key account management requires certain skills that take the salesperson further than simply 'selling' to customers. This account management programme explores how to build relationships and through excellent service and good account management consistently yield more profitable business.
Upcoming start dates
Suitability - Who should attend?
All salespeople moving into an account management role or those in need of a refresher.
Outcome / Qualification etc.
CPD Points:12
Learning Outcomes
At the end of this programme the delegate can:
- Display a greater commercial awareness
- Explain different buyer types
- Give examples of creativity and innovation
- Identify key players in the account
- Describe how to use a more consultative approach
- Explain effective market analysis
Training Course Content
- What is a key account?
- Identifying the key players
- Analysis of business environment
- Buying motives
- Company culture
- Understanding buyer types
- Personality profiles
- Developing relationships
- How to G.R.O.W. key accounts
- Selling & consultative selling
- Forecasting an account growth
- Negotiating outcomes
- Ensuring profitability
- Keeping the goodwill
Request information - obligation free
For over two decades, Maguire Training has been providing businesses and individuals all over the world with industry-leading leadership, management, sales and personal development training for real, tangible results. Maguire Training is an endorsed training provider of the Institute of...