Writing Sales Proposals - CPD Certified
This course will ensure that delegates capture their client’s interest in the very first sentence of a sales proposal to help them win more business. Good sales proposals rely on good research and credible facts, but an excellent sales proposal includes both of these along with a strong narrative and an engaging analysis of the client’s needs to compel your client to read on.
Through a combination of interactive sessions, discussions, and hands-on exercises, participants will learn about the key components of a successful sales proposal and how to tailor their proposals to meet the specific needs of their clients.
Upcoming start dates
Suitability - Who should attend?
This course is ideal for anyone involved in sales, business development, and proposal writing. It is suitable for recently promoted salespeople who will be starting to have a more active role in winning new business and experienced senior sales professionals who want to improve their proposal writing skills.
Outcome / Qualification etc.
- Understand the key components of a successful sales proposal.
- Learn how to research and analyse the needs of your clients.
- Develop strategies for tailoring proposals to specific client needs.
- Learn how to write compelling executive summaries and introductions.
- Gain insight into best practices for formatting, proofreading and editing proposals.
- Present justified pricing and timelines and any additional materials needed.
You will receive 6 CPD points for this 1-day course.
Training Course Content
- Introduction to Sales Proposals
- What is the difference between a quotation and a proposal?
- Analysing client needs and background research
- Tailoring proposals to specific client needs
- Writing effective executive summaries and introductions
- Developing a compelling proposal narrative
- Creating a winning proposal layout- what is the solution, what is the advantage of this, how would the client benefit from your solution
- Proofreading and editing techniques
- Presenting your proposal to clients
- Closing the deal: Follow-up strategies
- Best practices for proposal writing
- How to present pricing and timelines
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For over two decades, Maguire Training has been providing businesses and individuals all over the world with industry-leading leadership, management, sales and personal development training for real, tangible results. Maguire Training is an endorsed training provider of the Institute of...