Corporate Training for Teams

Writing Sales Proposals

STL, Nationwide
1 day
1 day
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Writing Sales Proposals

STL courses

  • You will understand and apply tools and techniques that help you to develop proposals that address prospect needs and deliver a competitive edge. The course gives delegates an opportunity to understand how to: gain key information from prospects; manage the pitch process; develop key messages; and plan and draft proposal content.

What to expect

  • 24 months post training support included .
  • Tailored and bespoke programme options .
  • Our experienced training and logistics team in the last 23 years have assisted 201,571 people .
  • Over 13,967 organisations trained .
  • We are rated 'Excellent' on Trustpilot and 98.8% of our customers recommend us .
  • Delivery UK wide and international (75+ countries delivered) .

Suitability - Who should attend?

This course is aimed at people who contribute to proposal development, manage the pitch process or create proposals themselves. The course provides processes and techniques that can be used to craft clear, concise and compelling proposals.

Training Course Content

Understanding Needs: A Consultative Approach

Analysing the brief
Planning for the first meeting
Filling in the gaps: Careful questioning
Offering relevant insights
Establishing trust
Conducting research
Understanding the competition

Managing the Proposal Development Process

Forming your team: roles, skills and responsibilities
Developing a plan, process and timetable

Drafting Your Proposal

Selecting relevant information
Structuring the proposal
Setting a strategy
Developing key messages
Designing slides for impact and clarity
Deciding on tactics
Activities for implementation
Deciding what to say
Going beyond the brief
Anticipating questions and objections

Post Pitch

Winning: tips for starting the relationship strong
Losing: learning valuable lessons
Personal assessment - What will you implement from this learning?
Action planning


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Helping businesses improve performance with proven learning and development solutions. London-based with a global reach. STL seek to provide an unrivalled value and quality service, enabled by our strong working culture. Our 500+ courses deliver learning solutions across leadership and...

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