Course description
In the last few years, various fashion brands have been involved in cultural heritage case law due to the unauthorised use of art no longer protected by copyright, especially before Italian Courts.
Italy is the only country with specific legislation protecting cultural heritage independently from intellectual property rights. As a result, brands are often not aware of the limitations in place and requirements to comply with to use artistic works as part of their global projects.
In this webinar, Serena Totino will explore how similar issues are faced in other jurisdictions, including the UK and US, and the practical implications regulations have for brands. The webinar will offer step by step guidance on how to deal with cultural heritage on a global basis, as well as examine recent case law.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
In the last few years, there have been a number of fashion brands getting involved into cultural heritage case law due to unauthorised use of art no longer protected by copyright (e.g. Jean Paul Gaultier and their use of Botticelli’s Venere), especially before Italian Courts.
Italy is the only country with specific legislation protecting cultural heritage independently from intellectual property rights.
As a result, often brands are not aware of the limitations in place and requirements to comply with to use artistic works as part of their global projects.
This short webinar will examine how similar issues are faced in other jurisdictions, including the UK and US and what practical implications regulations have for brands, including step by step guidance on how to deal with cultural heritage on a global basis.
What You Will Learn
This webinar will cover the following:
- The relationship between art and fashion
- The Italian legislation
- The difference between intellectual property rights and cultural heritage rights
- Recent case law
- International approach, including in the US and UK
- Step by step practical guidance
- Is fashion itself part of the cultural heritage?
Expenses
MBL Seminars Limited
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