Course description
Social media is being used to market financial services more and more frequently, but the marketing channels and opportunities being created by the growth of social media do not neatly fit with FCA marketing expectations.
This live session is essential for those who are advising FCA-regulated firms about achieving compliance with the FCA marketing requirements as applied to social media channels. The legislative context of the Financial Promotions Rules and social media promotions will be outlined in detail, and a refresher on the breadth and nature of the financial promotions requirements will be provided. Practical strategies for compliant social media promotions governance will be explored, plus much more.
Presenter Gary Pitts has 19 years of compliance experience and is an author of technical articles on compliance-related topics, so be sure to tune in to benefit from his expertise.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Social media is being used to market financial services more and more frequently, but the marketing channels and opportunities being created by the growth of social media do not neatly fit with FCA marketing expectations.
The FCA has expressed concerns that firms are not giving adequate thought to complying with the requirements of the Conduct of Business Rules and that investors could be misled by noncompliant financial promotions.
This new live broadcast session is essential for those who are advising FCA-regulated firms about achieving compliance with the FCA marketing requirements as applied to social media channels. A basic understanding of the FCA marketing requirements as set out in the Conduct of Business Rules would be helpful but not essential.
What You Will Learn
This live and interactive session will cover the following:
- Legislative context of the Financial Promotions Rules and social media promotions
- Refresher on the breadth and nature of the financial promotions requirements and an examination of the potential issues
- Understand the requirements of Finalised Guidance 15/4 Social media and customer communications - The FCA's supervisory approach to financial promotions in social media and how to apply it in practice
- Practical strategies for compliant social media promotions governance
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...