Course description
Google Analytics 4 (GA4) is the latest innovation in web analytics which is essential for businesses, including legal, accountancy, and professional service firms, to gain a deeper understanding of client behaviours and interactions on their digital platforms.
This virtual classroom seminar presented by Andrew Smith will consider the key differences between Universal Analytics and GA4, user privacy and consent management, how to conduct in-depth client segmentation, cohort analysis, and lifetime value assessments and much more.
It is ideal for those in roles such as marketing managers, business development professionals, and data analysts in these sectors, who aim to use GA4 for more precise and actionable insights from their web and app data.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Google Analytics 4 (GA4) is the latest innovation in web analytics, offering a comprehensive and user-centric approach to data tracking and analysis. This tool is essential for businesses, including legal, accountancy, and professional service firms, to gain a deeper understanding of client behaviours and interactions on their digital platforms. These insights are vital for these firms to enhance their online services, marketing strategies, and overall client engagement.
This virtual classroom seminar is tailored for professionals in the legal, accountancy, and professional services sectors who have a basic grasp of Google Analytics and are keen to upgrade their skills to the new GA4 framework.
It is ideal for those in roles such as marketing managers, business development professionals, and data analysts in these sectors, who aim to use GA4 for more precise and actionable insights from their web and app data.
What You Will Learn
This live broadcast will cover the following:
- Transitioning to Google Analytics 4:
- Key differences between Universal Analytics and GA4, with a focus on features beneficial to legal, accountancy, and professional service firms
- Navigating the GA4 interface and adapting it to the specific needs of legal and accountancy firms
- Strategies for setting up and configuring GA4 properties to track client engagement and conversions effectively
- Client-Centric Tracking with GA4:
- Implementing event-based tracking to capture meaningful client interactions
- Emphasizing user privacy and consent management, crucial for legal and accountancy firms
- Managing data streams to understand client behaviour across various digital touchpoints
- Advanced Data Analysis:
- Utilising GA4’s Analysis Hub to create custom reports
- Conducting in-depth client segmentation, cohort analysis, and lifetime value assessments
- Leveraging GA4's integration with BigQuery for extensive data analysis tailored to service-based businesses
- Marketing Insights for Legal and Accountancy Firms:
- Applying predictive metrics and audience insights for targeted client outreach and content marketing
- Cross-platform and cross-device tracking for comprehensive client journey mapping
- Developing effective remarketing and client retention strategies using GA4’s advanced features
- Interactive - Hands-on exercises and case studies focusing on legal, accountancy, and professional services
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...