The Legal Issues of Social Media - Risks & Strategies Explored - Webinar

Introduction

Most companies now look to have a social media presence and to develop a following on Twitter, Facebook, and the like.

This can be a double-edged sword, however.

Since social media never sleeps, a company's reputation on social media can be fatally harmed overnight.

This webinar is suitable for commercial lawyers and litigants who act for businesses who may need urgent crisis management support to help their brand.

The webinar will focus on:

• Issues arising on social media such as material damaging to a company's brand appearing on Facebook or YouTube
• Specific issues of liability arising with respect to social media that businesses should be aware of
• Reputation management strategy both proactive and reactive

What You Will Learn

This webinar will cover the following:

• Handling a Twitterstorm - how to cope when social media goes wrong
• Liability which can arise from social media posts including defamation, breach of confidence, comparative advertising
• Vicarious liability for acts of employees with respect to social media
• Round up of latest social media driven defamation case studies:
• Banks v Cadwalladr - case where a journalist stated on a TED Talk and a tweet that Mr Banks had broken electoral law
• Hay v Cresswell - case where Ms Creswell published on social media that she had been sexually assaulted Mr Hay