Course description
Get Social Skills & Master Communicating Online
For a career in marketing, event management, or as an Exec PA, you need to be social media savvy, or you’re going to get lost. The same goes if you’re a small business owner. Whether using social media to market your products or services, build loyalty or provide customer service advice, you need to understand the full spectrum of tools available before deciding which to use. With our Social Media for Business Award under your belt you’ll be able to create a strategy that’s highly tuned to your specific objectives.
Understanding The Platforms
This course has been designed to ensure you feel comfortable using platforms such as Twitter, Facebook and LinkedIn. We take the most popular social media platforms and work through these step by step. We also delve into how using video within your social media plans can boost your SEO, and we piece all the elements together to help you see how to create effective business strategies for social media engagement.
The Bigger Picture
With the options of event management, time management, web design, illustration, and marketing essentials as electives, this award gives you the chance to hone your skills in other areas to become a well-rounded marketing professional - always useful for career development and for building up your CV. A Pitman Training diploma is something employers recognise as a stamp of quality on your CV, and it can open many doors thanks to the world-class reputation of the Pitman Training brand.
Upcoming start dates
Suitability - Who should attend?
Is this for you?
Pitman Training’s Social Media Award is designed for anyone interested in marketing, event organising or for PAs developing a career.
Pre-Requisites
There are no pre-requisites required for this award.
Outcome / Qualification etc.
This course provides you with the basic knowledge you need across key social media platforms, as well as an overview of how SEO and video for business can help. It goes much further than just scratching the surface, always considering the business benefits of using each platform.
Working through the different modules you’ll start to feel comfortable with a number of different social media tools, and see how you could utilise these at different points within a social media strategy.
Training Course Content
- Social Media Strategy for Business
- Search Engine Optimisation (SEO) for Business
- Facebook for Business
- Video for Business
- Twitter for Business
- LinkedIn for Business
- Pinterest for Business
- Instagram for Business
- LinkedIn for Jobseekers
- Introduction to Google Website Tools
Course delivery details
45 hours or 2 weeks full-time study
Continuing Studies
This award can help put you in the perfect position for roles such as Social Media Assistant or Social Media Manager. It’s also useful for roles such as Marketing Assistant or Marketing Manager.
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Pitman Training
Pitman Training enable businesses to upskill their people and teams to take advantage of changing technologies and ways of working. This is reflected in our range of digital skills programmes that go far beyond Pitman Training’s traditional strengths in Office...