Course description
The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.
The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.
Upcoming start dates
Suitability - Who should attend?
Is this for you?
This course is ideal for business owner who wish to harness the power of social media to increase their prospects.
These skills would also be useful for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as others involved in PR, event management and promotion.
A basic knowledge of the internet and an awareness of social media would be an advantage.
Pre-Requisites
None
Outcome / Qualification etc.
The course has one simple aim –– to learn how social media can be used in business for marketing purposes.
Training Course Content
- Module 1 - Setting the Scene - What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.
- Module 2 - Review - A review of how social media marketing fits into current marketing activities.
- Module 3 - Aims and Audience - The reasons for using social media. Identifying social media audience groups. Understanding keywords.
- Module 4 - Channel - You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.
- Module 5 - Content - You will think about what you are going to say on social media – choosing content or relationship marketing, content ideas, content plans, and re-using content.
- Module 6 - Resources - Let’s take a look at social media policy, the risks of social media, and crisis management.
- Module 7 - Measure - Ensuring a return on investment.
- Module 8 - Putting it All Together - Creating a social media strategy and best practices for social media.
Continuing Studies
This will help anyone who wants to take on the social media activities for a business. Corporate marketing departments need individuals with these skills and experience.
This course would also be useful for entrepreneurs who are looking to start their own business and would like to expand their audience or reach a new audience.
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Pitman Training
Pitman Training enable businesses to upskill their people and teams to take advantage of changing technologies and ways of working. This is reflected in our range of digital skills programmes that go far beyond Pitman Training’s traditional strengths in Office...