Course description
The course has been created to show you that professional videos for your business are within reach. You no longer need a huge budget and a team of experts to be able to create corporate or marketing videos for your company.
Now you can do it! This short course walks you through the technical aspects you need to know. And it shows you how to use video in business and how video fits into the wider marketing mix.
Upcoming start dates
Suitability - Who should attend?
Is this for you?
This course is well suited to PAs, EAs, Social Media Coordinators, Marketing Assistants, entrepreneurs, and anyone involved in PR, event management, and promotion.
Video marketing know-how is a valuable skill for any marketing professional or anyone involved in promoting a company online.
Pre-Requisites
None
Outcome / Qualification etc.
Taking you through step by step, the course will introduce you to the process of creating videos and help you feel confident and excited about the opportunities that lie ahead.
By the end of the course, you’ll be able to see how you can create a professional video for your business on a budget, and you’ll understand how to get the most from technology and how to ensure what you’ve created reaches a wide audience.
You’ll learn how to:
- Create a great video with the right equipment
- Capture sound and lighting for professional results
- Use framing and create strong compositions
- Convert and edit video files with clickable links
- Publish and distribute your video on multiple platforms
- Report on your success with analytics
As a result you’ll be able to create, edit, distribute and monitor the success of the videos you produce. You’ll also understand how to reach new audiences through video.
Training Course Content
- Module 1 - Video for Marketing
- Module 2 - Principles of Video Capture
- Module 3 - How to Create Video
- Module 4 - How to Edit Video
- Module 5 - Publishing Options
- Module 6 - Measuring Success
Continuing Studies
This course could lead to a rewarding career in digital media. Roles such as Video Editor, Marketing Coordinator, Digital Marketing Specialist, Content Producer, and Videographer are all possibilities that you could aspire to.
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Pitman Training
Pitman Training enable businesses to upskill their people and teams to take advantage of changing technologies and ways of working. This is reflected in our range of digital skills programmes that go far beyond Pitman Training’s traditional strengths in Office...