Course description
The CAM Foundation Diploma in Digital Marketing (Mobile Marketing): A distance or blended-learning course
CAM Foundation Diploma - can be completed in 9 to 24 Months and includes a 2 Day Workshop
This Mobile Marketing Diploma is designed for marketing professionals hoping to gain a better understanding of digital marketing concepts and approaches. Course material provides a focus on marketing principles, online customer behaviour and relationship building. Special attention is giving to providing background to the development opportunities and implementation of mobile marketing campaigns.
Participants will gain insight into the future of mobile marketing, with a window into the potential developments and advances that may occur. Course material will cover consumer generated research, knowledge clusters and the mobile cloud eco-system.
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Suitability - Who should attend?
This CAM Foundation Diploma in Digital Marketing (Mobile Marketing) course is designed for marketing professionals with some general experience hoping to expand their understanding into digital and mobile marketing.
Pre-requisites
This Diploma in Mobile Marketing requires the following of delegates:
- suitable competence in a marketing or marketing communications related role
- a recognised UK degree or equivalent level 5 qualification
- a relevant level 3 or above qualification.
- non-native English speakers: evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
For more information on course suitability, please send an enquiry here.
Outcome / Qualification etc.
Successful completion of this program earn the CAM Foundation Diploma in Digital Marketing (Mobile Marketing).
Training Course Content
The The CAM Foundation Diploma in Digital Marketing (Mobile Marketing) is comprised of three modules:
Marketing and Consumer Behaviour - The five elements
- Marketing principles
- Basic research principles
- Communication, advertising and media - the marketing relationship
- Consume behaviour
- Channel behaviour
Digital Marketing Essentials
- Campaign tools
- Using campaign tools
- Monitoring
Principles of Mobile Marketing
- Definitions and evolution of mobile marketing
- Marketing opportunities using mobile technology
- Plan and evaluate mobile marketing activities
- Trends in mobile marketing
Expenses
The cost of The CAM Foundation Diploma in Digital Marketing (Mobile Marketing) training course is available from The Professional Academy.
This program can be completed in one of two ways:
- Distance Learning: Supported Independent Learning
- Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning