Course description
The CIM Professional Certificate in Marketing (Level 4): A distance or blended-learning course
CIM Level 4 Certificate – can be completed in 9 to 12 Months and includes 3 x 2 Day Workshops
This CIM Level 4 Certificate in Professional Marketing is designed to equip current marketing professionals with an understanding of relevant and contemporary marketing in order to prepare them to work in today's global landscape. Delegates will benefit from a practical understanding of the necessary assessment methods for working within the modern marketing industry.
This programme will establish the knowledge, skills and understanding required for working at an operational level within a marketing department. Completing delegates will be prepared to perform an essential and successful professional marketing role within the workplace based on a clear understanding of the wider role of marketing.
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Upcoming start dates
Suitability - Who should attend?
This CIM Professional Certificate in Marketing (Level 4) course is designed for marketing professionals and is best suited to the needs of junior marketers, those working in supporting marketing roles as well as those in more senior roles or SMEs, where marketing comprises an important aspect of their overall responsibilities.
Pre-requisites
Those hoping to complete this qualification should have one or more of the following:
- CIM Level 3 Introductory Certificate in Marketing qualification.
- Any relevant Level 3 qualification.
- Any UK degree or international equivalent.
- International Baccalaureate (equivalent to NQF Level 3 and above).
- Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4.
For more information on course suitability, please send an enquiry here.
Outcome / Qualification etc.
Successful completion of this program earn the CIM Level 4 Certificate in Professional Marketing
Training Course Content
The training topics for this CIM Level 4 Certificate in Professional Marketing includes three modules, two mandatory and one elective. At the end of each module delegates will complete an assessment.
Marketing: Providing insight into marketing concepts, tools and applications for delivering results.
- The marketing concept
- Analysis and insight
- Marketing mix
Integrated Communications: Building effective communication for interacting with internal stakeholders and customers
- Internal marketing
- Value proposition
- Marketing communications
Customer Experience: Assess customer expectations and develop activities accordingly
- Customer context
- Customer experience
- Measuring and monitoring
Digital Marketing: Essential skills for indentifying, integrating, and monitoring digital tactics.
- The digital landscape
- Digital toolkit
- Digital in action
Reviews
Average rating 4.8
I want to thank you for all of your support throughout the course. You definitely made things easier when I was having a few doubting moments :) I am finding the knowledge gain...
I would like to thank both of you with my heartfelt gratitude, especially Peter for his guidance during the workshop for Stakeholder Marketing. Without his support and persuasiv...
Expenses
The cost of this CIM Certificate in Professional Marketing (Level 4) is available from The Professional Academy.
This program can be completed in one of two ways:
- Distance Learning: Supported Independent Learning
- Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning
This is a really good course, I learnt so much in the first level and it was easy to follow and answer the questions. Support and help were there if I needed to call on it, this...