Course description
What will I learn?
Successful businesses have always talked and listen to their customers and the use of social media (discussion forums, blogs, FaceBook and Twitter) allows this conversation to extend over the Internet. This one day training course provides an insight into online social marketing and delivers practical guidance on how to apply these tools as part of your marketing strategy. • Discover social media, what it is, why you should use it and how to get maximum benefit • How to use social media for communicating and engaging with customers-Twitter, Facebook, YouTube and LinkedIn • How to select and use the most suitable social media channels for your business • Developing a social media strategy • How social media affects other marketing channels • The dos and don'ts of using blogs and social networks. • The potential pitfalls of social media and the importance of a having a social media policy
What do I need to know?
Small to medium sized business who are new to social media and want a cost effective method of communicating with their customers
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Suitability - Who should attend?
What do I need to know?
Small to medium sized business who are new to social media and want a cost effective method of communicating with their customers