Course description
With the Renewable Energy Institute’s accredited Essential Marketing Strategy course, participants will be taught how to create and apply and evaluate a Marketing Strategy for their business or organisation. The course is ideal for any individuals wanting to move into the marketing sector, or add marketing knowledge to their range of skills, including individuals from technical backgrounds wishing to expand their knowledge to include the essentials of marketing. The course is also suitable for business owners looking to expand their company with effective marketing.
This course is organised in cooperation with leading universities and is aimed at individuals intending to learn how to effectively deliver a Marketing Strategy to move their business or organisation forward.
Course Programme:
- Understanding Marketing Strategy
- Understanding the Marketing Environment & the forces that will impact upon strategy
- Understanding the need for research and insight
- How to select and segment your audience
- Developing your brand & competitive position
- Producing your Marketing Plan
- Formulating your Marketing Mix Strategy
- How to communicate your offering
- Measuring marketing effectiveness to improve future performance & amending your Marketing Strategy
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