Course description
Professional Diploma in Digital Marketing
Study for an internationally recognised digital marketing qualification online with UWE. Combining the experience of our marketing lecturers and the Digital Marketing Institute's (DMI) state-of-the-art learning materials, you get the best of both worlds as well as the flexibility of being able to study whilst working.
The term Digital Marketing refers to all marketing activity that uses the Internet and electronic devices. As these technologies continually evolve, digital marketing has become a more challenging area to work in. Professionals who have the skills to navigate this environment are always in high demand.
Marketing Week's own data confirmed that "digital roles in marketing are among the fastest growing in the industry". The pace and breadth of change can be daunting, whether you are an existing digital practitioner or new to the game.
Our programme covers the latest information on all the key digital topics needed to progress in the digital world: you'll learn about Google Ads, social media marketing, SEO and much more. The programme will be delivered by experienced practitioners and academics.
When you sign up for the course you automatically become a member of the Digital Marketing Institute (DMI) which means you get access to an extensive toolkit of resources, e-books, podcasts, lessons and much more, all of which can greatly support your learning and career
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Upcoming start dates
Suitability - Who should attend?
There are no formal entry requirements but we usually recommend that you have some understanding of marketing. You may have completed a previous qualification in marketing, or you may have some previous experience of working in marketing.
Who's it for?
The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to implement a digital strategy for their organisation. In addition it enables them to formulate, run, and measure effective digital marketing campaigns.
This could include:
- Traditional Marketers and Marketing Executives
- Marketing Managers and Senior Management
- Recent Graduates
- Career Changers
- IT Managers
- Small Business Owners
- Entrepreneurs
- Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
- Those responsible for developing or implementing a digital marketing strategy for their organization
Outcome / Qualification etc.
The programme syllabus is validated by the Digital Marketing Institute's Syllabus Advisory Council, made up of representatives from leading digital giants, including Google, Twitter, Facebook, Microsoft and eBay.
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be a certified Digital Marketing Professional.
Professional accreditation
The Digital Marketing Institute brings together the world's leading digital brands to review and approve course content, and define an innovative syllabus that will develop your digital career.
Training Course Content
- Introduction To Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation (Seo)
- Paid Search (Ppc) With Google Ads
- Display And Video Advertising
- Email Marketing
- Website Optimisation
- Analytics With Google Analytics
- Digital Marketing Strategy
Course delivery details
The programme is delivered through online Thursday evening classes (18:00-21:00) allowing you to study while still holding down a full-time job.
36 hours taught time through the delivery sessions.
Alongside the online sessions, participants will be expected to prepare for each module by watching bite-size videos and practical walk-throughs. These can be accessed at any time, providing complete flexibility of learning at the participant's own pace.
Expenses
Course Price: £1515
Continuing Studies
Upon successful completion of the Diploma, you may wish to consider one of our postgraduate qualifications in MSc Digital Marketing or MSc Marketing Communications here at UWE Bristol.