Content Management
Content Management
This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts.
Suitability - Who should attend?
Anyone responsible for planning, creating and publishing online content.
Outcome / Qualification etc.
CPD: 20.00
Training Course Content
Participation in the course will provide you with training on:
- the main principles of content marketing and how it can be used in PR
- how to integrate content into a PR programme
- how to create and implement a content plan
- the principles of corporate storytelling
- PESO and how/why it matters
- available tools and what they can be used for
- content measurement and evaluation.
Expenses
Face 2 Face
- Member: £595.00
- Non-Member: £795.00
Virtual
- Member: £495.00
- Non-Member: £695.00
Request information - obligation free
Reviews by course attendees
Average rating 5
Based on 2 reviews.
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01 Feb 2022
01 Aug 2021
Andrew was a great trainer and was clearly very knowledgeable. Thank you!
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Great course, shout out to Andrew for making the course fun as well as informative