The Role of Psychology in Campaign Design
The Role of Psychology in Campaign Design
This course illustrates how psychology can increase the impact of your campaigns on the attitudes and behaviours of your stakeholders. It will show you how to use psychological principles to segment your audience effectively, grab their attention and influence how they feel and act towards your brand.
Suitability - Who should attend?
This course will be useful for those people designing and managing PR campaigns which are aimed at changing perceptions or behaviours.
Outcome / Qualification etc.
CPD: 10.00
Training Course Content
Participation in the course will provide you with an insight into:
- how psychology is relevant to PR
- the challenges of influencing attitudes and behaviours
- the psychology of communication
- how to grab attention
- how to segment your audience using motivators
- how to influence attitudes
- how to encourage behaviour change
- real-life examples of successful psychologically influenced campaigns.
Expenses
Face 2 Face
- Member: £420.00
- Non-Member: £570.00
Virtual
- Member: £350.00
- Non-Member: £475.00
Request information - obligation free
Reviews by course attendees
Average rating 5
Fantaastoc group of people attending with a wide range of industries and background. The lecturer was really great and used easy to relate to examples and ensured everybody ...
Would have liked more tasks and everyone to feedback more!
Leona was a great trainer. She kept energy levels high in a virtual environment and had interesting examples (and humour!)