Course description
Meta Social Media Marketing Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Upon successful completion of the program, you’ll:
- Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search.
- Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.
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Upcoming start dates
Suitability - Who should attend?
No prior experience required.
Outcome / Qualification etc.
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:
- Creating a Facebook or Instagram business page
- Doing a brand exercise for your business
- Creating posts on Facebook and Instagram
- Creating a content calendar
- Creating a creative brief for your social media ad
- Building your own full ad campaign in Meta Ads Manager
- Presenting your campaign results
By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers or clients to help land the job!
What you will learn
- Establish an online presence, build a following, and manage your social media accounts
- Develop effective social media posts and create a strong social media brand presence
- Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
- Learn to evaluate and interpret the results of your social posts and advertising campaigns
Skills you will gain
- Performance Advertising
- Digital Marketing
- Brand Management
- Social Media Marketing
- Content Marketing
- Marketing
- Social Media Marketing Strategy
- Content Development
- content management
- Marketing Content Development
- Campaign Management
- Ad Management
Training Course Content
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstone
Course delivery details
This course is offered through Meta, a partner institute of Coursera.
Under 10 hours of study a week
Expenses
Please visit the Institute website for more information about tuition fees