Course description
Customer-Centric Enterprise: Scale Product Lifecycle Management
This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:
- Understanding a Product Enterprise and how it works
- Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio
- Building & implementing a product platform strategy
- Organizational Governance and Risk framework in a Product Enterprise
- Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach
- Maximizing organizational value creation through a scaled product framework
Upcoming start dates
1 start date available
Suitability - Who should attend?
Prerequisites
None
Outcome / Qualification etc.
What you'll learn
- How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused
- Creating strategic and operational alignment across the enterprise
- Building Product Portfolio Governance & Risk Management Models
- Aligning core & support functions of a product enterprise for value maximization at scale
Training Course Content
Week 1: Product Enterprise Operating Model
The people, culture, processes and tools that empower the product enterprise
Week 2: Strategic & Operational Alignment
The Vision - Strategy - OKR - KPI framework
Week 3: Product Risk Management Framework
- Understanding risks at individual product and overall portfolio levels and developing strategies
- Operational Risk Management across the product enterprise
Week 4: Scaling through alignment
Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise
Course delivery details
This course is offered through The University of Maryland, College Park, a partner institute of EdX.
2-3 hours per week
Expenses
- Verified Track -$199
- Audit Track - Free
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