Course description
Public Library Marketing and Public Relations
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Upcoming start dates
1 start date available
Suitability - Who should attend?
Prerequisites:
Access to a public library
Outcome / Qualification etc.
What you'll learn
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
Training Course Content
Weekly themes tentatively scheduled to cover:
- Introduction
- DIY Marketing
- Working effectively with a graphic designer
- Social media strategies
- Working with the press
Course delivery details
This course is offered through The University of Michigan, a partner institute of EdX.
2-3 hours per week
Expenses
- Verified Track -$49
- Audit Track - Free
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