Course description
Value Co-Creation in Sport Management – A New Logic in a Changing Society
Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:
- Overview the traditional logic – the logic of sport products – used to analyze sport events
- Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
- Contrast the traditional logic with the value co-creation approach
- Analyze authentic examples and case studies conducted by international researchers
- Learn about sport sponsorship, branding, and ticketing
- Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
- Check your acquired understanding for sport management through interactive exercises
Let’s start your journey of becoming an expert in the field of sport management with this course!
Upcoming start dates
1 start date available
Suitability - Who should attend?
Prerequisites
None
Outcome / Qualification etc.
What you'll learn
- The basics and limitations of the logic of sport products (traditional approach)
- The basics of the logic of value co-creation in sport management
- Innovative sport management analytical skills for a changing society
- Different perspectives on sport events
- The insights in ticketing, sport sponsorship and branding
- The consideration of sustainability in sport management
Training Course Content
- The Traditional Logic of Sport Products
- Reasons for a New Logic
- Logic of Value Co-Creation (Part I)
- Logic of Value Co-Creation (Part II)
- Focus: Sponsoring
- Co-Created Sustainable Value in a Changing Society
Course delivery details
This course is offered through University of Bayreuth, a partner institute of EdX.
2-4 hours per week
Expenses
- Verified Track -$59
- Audit Track - Free
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