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An Introduction to Marketing - The Essential Marketing Toolkit

Hemsley Fraser
Course summary
Length: 2 days
Location: London
Rating: (1 Reviews)
Course home page: Link
Course type: Open / Scheduled

An Introduction to Marketing - The Essential Marketing Toolkit


Introduction to Marketing - The Essential Marketing Toolkit 

This comprehensive two-day introductory training course helps participants acquire key marketing knowledge, concepts and skills, empowering them to make informed and successful marketing decisions.

The course offers participants practical knowledge in:

  • Core marketing principles, tools and techniques
  • Product positioning
  • Communicating with customers via different mediums
  • Handling marketing issues
  • Measuring the effectiveness of marketing efforts

Suitability - Who should attend?

This two-day introductory course is designed for new and aspiring marketing professionals looking for formal training in the field. It also serves as a useful refresher course for existing professionals.

Training Course Content

Course content includes:

  • Introduction to Marketing
  • Understand the Market and the Customer
  • Understand the Marketing Mix: The Four Ps
  • Choosing Appropriate Communication Tools
  • Master Key Elements of Marketing Planning
  • Monitor Results Effectively


The cost of this course is £999 + VAT per participant

In-company Training

Hemsley Fraser can also deliver this course in-house, tailoring the content to meet your organisation's needs.

Provider: Hemsley Fraser

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Hemsley Fraser has been helping to transform organisations and individuals for over 25 years - Inspiring learners in over 90 countries worldwide. At the heart of their approach is the goal of making working life better. Hemsley Fraser has operations...

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Contact information for Hemsley Fraser

Hemsley Fraser

74-94 Fore Street, Saltash
PL12 6JW Plymouth

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Reviews by course attendees

Kayleigh   |   11/12/2013
The course was interactive and the content was tailored to our specific businesses which really helped my understanding. It was also an outstanding course among the best I have experienced. Kayleigh Buckingham, Late Rooms Ltd
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An Introduction to Marketing - The Essential Marketing Toolkit
Course rating
Based on 1 reviews