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Persuading and Influencing

Hemsley Fraser
Course summary
6 hours
800 GBP excl. VAT
Full time
Professional Training
Next available date: 23/11/2020 - Online courses
Course Dates
Online courses
800 GBP

Persuading and Influencing

Persuading and Influencing

On this course, you will learn how to define influence, persuasion and negotiation. You will also use two key models to draw on organisational sources of power and to increase your influence by applying different styles to suit different individuals and situations. You will also explore the purpose and benefits of persuasion and learn how to use a range of different approaches to persuasion, based on Robert Cialdini‘s Six Principles. Finally, you will look at different kinds of negotiation and be introduced to a comprehensive framework that covers the entire process; from how to prepare for a negotiation, to concluding an agreement that works for both parties.

Suitability - Who should attend?

This course is suitable for anyone who would like to get better at influencing, persuading and negotiating with key decision-makers and stakeholders.

Training Course Content

By the end of this course you will be able to:

  • Define influencing, persuading and negotiation, and when to use each one
  • Identify the sources of power in an organisation and use these to increase your influence
  • Explain how to use different influencing styles to suit different situations
  • Identify the different social styles and use them to positively impact your personal influencing situations
  • List the Six Principles of Persuasion and explain how they can be used in practice
  • Prepare for and plan an effective negotiation
  • Work through a structured process to reach a mutually beneficial agreement


The cost of this course is £800 + VAT per participant

Provider: Hemsley Fraser

Hemsley Fraser

Hemsley Fraser – Be Ready For Tomorrow

Hemsley Fraser create, deliver and execute learning experiences to drive higher levels of engagement. From our roots as a UK training company, we’ve empowered talent for three decades, evolving our business into a global, award-winning provider. Experts in our field,...

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Contact information for Hemsley Fraser

Hemsley Fraser

74-94 Fore Street, Saltash
PL12 6JW Plymouth

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