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Sales Negotiation

Hemsley Fraser
Course summary
2 days
1,099 GBP excl. VAT
Open / Scheduled
Next available date: 30/09/2019 - London
Course Dates

Sales Negotiation

This Sales Negotiation course was created for sales professionals and will provide them with the skills that they need to negotiate profitably while building and maintaining positive long-term business relationships.

In the two days of this course you will learn how to negotiate the best terms possible and determine the buyer’s actual position and business drivers. You will also learn how to employ a type of negotiation based on offering solutions and added value rather than focusing on price. The course includes interactive practice so that participants are prepared to negotiate with confidence and skill when they get back to the workplace.

Suitability - Who should attend?

This Sales Negotiation course is beneficial to sales people and others who negotiate with customers in a sales environment and either have to develop a negotiation skills base from scratch or wish to re-examine and refresh their existing techniques.

Training Course Content

Planning your Negotiating Strategy

  • Win-Win collaborative negotiation – what does this mean for you?
  • How to Plan and prepare for a successful negotiation.
  • Negotiation styles – identifying the different styles and their outcomes.
  • Creative use of concessions to reduce price discounting while maintaining mutual value.
  • Calculating and using your “No Deal Below”
  • How to negotiate creatively
  • How to avoid weakening your position
  • Giving and getting concessions

Building Rapport – The buyer as a person

  • Understanding human behaviour and mindsets
  • Procurement - getting them on side
  • How to listen for what’s NOT being said  
  • Verbal and non-verbal communication – controlling yours and reading theirs.
  • Assertive body language and written communication
  • Understanding what part of your proposal isn’t suitable if declined

Tactics and Techniques

  • Techniques for opening and developing negotiations
  • Rapport building – reducing barriers
  • Identifying the negotiating games people play
  • Recognising negotiation tactics and how to bring the conversation back to a collaborative negotiation
  • Assessing and redressing the balance of power

Personal Development

  • Recognising developmental areas; building on your strengths
  • Committing yourself to change on return to the workplace
  • Maintaining your motivation levels and boosting your drive


The cost of this course is £1,099 + VAT per delegate.

Multiple booking discounts are available.

In-house Training

Hemsley Fraser can also deliver this course in-house, tailoring the content to meet your organisation’s needs.  Please get in touch for a quote.

Provider: Hemsley Fraser

Hemsley Fraser

Hemsley Fraser - Leading Transformation around the Globe

Hemsley Fraser has been helping to transform organisations and individuals for over 25 years - Inspiring learners in over 90 countries worldwide. At the heart of their approach is the goal of making working life better. Hemsley Fraser has operations...

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Contact information for Hemsley Fraser

Hemsley Fraser

74-94 Fore Street, Saltash
PL12 6JW Plymouth

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