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Digital Marketing: Essentials

Institute of Data & Marketing
Course summary
1 day
599 GBP excl. VAT
English
London
Next available date: 27/03/2020 - London

Course description

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance

Suitability - Who should attend?

Digital Marketing: Essentials is designed for those participants with little or no experience in digital marketing.

Outcome / Qualification etc.

You will learn to:

  • Optimise websites for search engines and deliver more traffic via Pay per Click
  • Increase engagement through social and create incremental sales with affiliate programmes
  • Put mobile to work for you across all aspects of the customer journey
  • Build lasting relationships through email and user-centric customer experiences
  • Understand analytics to monitor and improve campaign performance

Training Course Content

  • Exploiting the power of search to reach your audience
  • Setting up Pay Per Click to drive traffic to your site
  • Using social channels to build customer engagement
  • Going mobile in the digital marketplace
  • Awareness and preference through display advertising
  • Working with affiliates to open up new sales opportunities
  • Using email to build and service customer relationships
  • Putting user experience at the heart of digital strategy
  • Evaluating the performance of digital campaigns

Expenses

The full tuition price for members is 510 GBP . The price for non members is 599 GBP

About provider

Institute of Data & Marketing

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


Reviews

Average rating 5

Based on 4 reviews

Christian Pratt
(5)
A thorough introduction to the essentials. Leaves you wanting more, which is the point. It's fairly hectic, given the quantity of material that's covered, so come with an open mind and don't expect an easy day.
Jenna Bezant
(5)
This course is excellent for anyone who wants to get to grips with the basics of digital marketing - covers all the fundamental aspects of modern marketing techniques.
Rachel Ramsden
(5)
I would recommend this one day introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered.
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Reviews
Course rating
(5.0)
Based on 4 reviews
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