Course description
IDM Award in GDPR
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and DPA18. The course will take you through the key concepts of the Regulation, highlighting the actions you can take to be compliant.
Upcoming start dates
Suitability - Who should attend?
This course has been designed to provide you with the knowledge and skills you need to ensure you are developing your marketing strategies and activities in compliance with the GDPR and the other legal requirements. Throughout the course you will receive the theoretical foundation you need, together with useful templates and additional resources that you can implement in your day-to-day work.
This course is designed for the following people:
- You are new to good practices around personal data
- You use customer or stakeholder data to carry out marketing activities
Outcome / Qualification etc.
During your qualification in the GDPR, you will learn to:
- Process personal data under the GDPR
- Obtain marketing permission
- Select the most appropriate lawful basis to process personal data
- Be compliant to the principles of data protection
- Notify individuals about the use of profiling
- Upholding the rights of individuals to control their personal data
- Store the personal data you collect
- Be compliant during cross-borders marketing campaigns
- Minimise the impact of a personal data breach and communicate it to the relevant authority as well as to the individuals affected by it.
Training Course Content
Introduction to the GDPR
- GDPR: a bit of context
- How does the GDPR affect the processing of personal data?
- How does GDPR apply to cross-border campaigns?
Consumer trust
- Data protection: the importance for marketers
- Are consumers happy to share their contact data?
- Case Study – The Guardian
GDPR concepts
- GDPR concepts
- GDPR key-terms
- Have the principles of data protection changed?
- How is the GDPR implemented?
- Penalties under the GDPR - Examples
Personal data
- What are the definitions of personal data and data subject?
- Identifiers
- What are special categories of data?
Lawful processing - Consent
- Which lawful basis can I use for marketing?
- The six lawful bases
- Consent
- Can consent be conditional?
Lawful processing – Alternatives to consent
- Alternative to consent – Legitimate interest
- Factors to consider when deciding between consent and legitimate interests
- How do you communicate legitimate interests?
Profiling under the GDPR
- Profiling under the GDPR
- Does profiling have legal effects?
- What are the legal effects?
- What are the rules for direct marketing profiling?
Individuals’ rights
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights relating to automated decision-making including profiling
Processors’ obligations
- What obligations do processors have?
- Processors’ responsibilities
- Contracts with processors
- Non-compliant processors
Accountability
- What is accountability?
- What does accountability mean for marketers?
- Data protection for new products or services
- What does the GDPR say about data security?
- Mitigating risk to data privacy
- Do you need to appoint a Data Protection Officer (DPO)?
Record keeping
- Data mapping
- Database requirements
- What other records of processing must you keep?
Data breach notification
- What is a personal data breach?
- Personal data breach notification process
- Communicating with data subjects following a breach
International issues
- Brexit’s impact
- Transfers of personal data from the UK to other EU countries
- Transfers of personal data into the UK from EEA countries
Course delivery details
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.
Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £212.50 + VAT
Non-members: £250 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...