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Online IDM Award in Digital Marketing Strategy

Institute of Data & Marketing
Course summary
2 days
495 GBP excl. VAT
Full time
Online courses
Next available date: The course is delivered online and can be started at anytime. - Online courses
Professional Training

Course description

Online IDM Award in Digital Marketing Strategy

Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.

Suitability - Who should attend?

This search marketing course is designed for all marketers involved in online marketing.

Previous participants include:

  • Credit Card Marketing Executive (Virgin Atlantic Airways Ltd)
  • Marketing Services Manager (Pitney Bowes International)
  • Channel Development Manager (Allianz Insurance Plc)
  • Customer Database Specialist (Mercedes Benz UK Ltd)

Training Course Content

Digital marketing planning

  • The power of omnichannel campaigns
  • Implementing the integrated planning process
  • Strategic campaign briefing
  • Defining SMART objectives

How to scale your search engine opportunities

  • Affiliate marketing strategy
  • Display marketing strategy
  • Search engine marketing strategy

Making the most of mobile marketing

  • An introduction to mobile marketing strategy
  • Developing a mobile marketing strategy
  • Measure and test your mobile marketing activity

Putting your customers at the heart of your website design

  • Customer centric website strategy
  • Website campaign strategy
  • Measuring effectiveness of websites

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


Members: £450 + VAT

Non-members: £495 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Institute of Data & Marketing

DMA House
70 Margaret Street London

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