Course description
Marketing Level 4 (Part-Time)
This course is ideal foor aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.
This course follows a blended learning model (a mix of face to face and online learning) so the plan is that each 10 week module is delivered consecutively starting with 'Marketing'. For each module you will:
- Receive learning materials from us and CIM
- Attend college for three 2-hour evening sessions in each of the modules
- Have access to our VLE
- Receive online tutorial support
- Receive assessment support
CIM mark all the submitted work. You will need to commit to around 9 hours a week of study time.
As well as studying with us you also have to be registered with CIM. You pay a registration and then a fee for each of the modules which covers some learning materials and all your assessment fees. Full membership comes once you have achieved your qualification.
Do you work at this organisation and want to update this page?
Is there out-of-date information about your organisation or courses published here? Fill out this form to get in touch with us.
Suitability - Who should attend?
Entry requirements:
One or more of the following is required to gain entry onto this qualification:
- CIM Level 3 Foundation Certificate in Marketing
- Any relevant Level 3 qualification
- A UK Degree or International equivalent
- International Baccalaureate (equivalent to NQF Level 3 and above)
- Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
Training Course Content
There are 3 units which will make up the Level 4 Certificate in Professional Marketing qualification:
Applied Marketing (assessed by examination)
The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
Planning Campaigns (assessed by assignment)
The many different ways of communicating with customers, both inside and outside the organization.
Customer Insights (assessed by assignment)
Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.
Why choose Kirklees College
98% pass rate for full time students
25% of HE students graduate with firsts
1,000+ dedicated and experience staff members
Expenses
Tuition fees: £1,507
Assessment fees: £450
CIM membership: £65 (payable to CIM)
Total: £2,022