Course description
One of the most important parts of any business is understanding who your customer is. Customer profiles are “customer types,” which are created to represent the typical users of a product or service, and are used to help make customer-focused decisions without confusing the scope of the project with personal opinion.
Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty.
Customer Profiling Techniques & Procedures Training course will give you and your organisation the ability to better understand your existing customer base and identify potential new business opportunities.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Customer Profiling Techniques & Procedures training Course is ideal for :
- Customer Service Professionals
- Team Leaders & Supervisors
- Administrators
- HR & Training Professionals
- Accounts Personnel
- Sales & Marketing Professionals
- Public Relations Personnel
Outcome / Qualification etc.
At the end of the Customer Profiling Techniques & Procedures Training course , you will be able to:
- Understand and use proven Customer profiling techniques to segment Client accounts and individuals
- Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
- Understand the psychology of buying and how it differs in different segments
- Use tools and techniques to Profile business and develop separate strategies for each type
- Understand how to create meaningful surveys, that yield significant, actionable data
- How to use proven tools to manage and use Customer information
Training Course Content
Day 1
The Fundamentals of Customer Profiling Techniques and Procedures
- What is Customer Profiling?
- The Business Case for Customer Profiling
- Account Profiling and Strategies Resulting
- The History of Temperament Profiling
- The Myers-Briggs Type Indicator
- DISC Temperament Profiling System
- Customer Personae: How to develop and apply them?
- Understanding the Four Customer Temperament Styles
Day 2
Customer Segmentation, Data Mining and Market Analysis
- SWOT Analyses
- PESTLE Analyses
- What are the benefits of Customer Segmentation?
- Using Segmentation to Gain Customer Insight and Market Penetration
- Data Mining
- Predictive Modelling
- Customer Lifecycle Management
Day 3
Communication and Interpersonal Skills Development
- The Mind of the Customer –Why they sometimes just do not “get it”?
- The Importance of Understanding your Customer’s Body Language
- Identifying your Customer’s “Preferred Learning Style”
- Active Listening and Questioning Skills to Improve Communication Effectiveness
- Tips for Giving and Receiving Feedback
- Harnessing the Science of Persuasion
- Building Compelling Value Propositions that Get Results
Day 4
Creating Wow! - How to use Profiling to create Raving Fans
- Moments of Truth
- WOW Factor: Customer“touch points”
- Mapping the Customer Journey
- Motivating Internal and External Customers
- The Benefits of Measuring and Monitoring Customer Satisfaction
- Best Practices for Creating a Customer Satisfaction Survey
Day 5
Personal Development for Continuous Improvement
- Developing your Action Plan
- Setting SMART Goals
- Common Traits of Successful Leaders
- Stress Management Techniques
- Time Management Skills to Improve Productivity
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...