Course description
Every person is a consumer. Understanding consumers and the influences on their behaviour is critical for explaining and predicting consumption-related behaviour in both individuals and organisations. This course introduces consumer behaviour as a critical component of marketing practice based on today’s consumer. It describes the consumer decision-making process and the various internal and external factors that influence consumer choice and purchase.
This highly interactive course covers topics such as perception, memory, motivation, mood, lifestyle, attitudes, and personality through a series of lectures, discussions, and problem-solving scenarios. Cultural and societal effects are also addressed, as are consumer demographics and psychographics in the context of segmentation, targeting, and positioning strategies to provide a thorough knowledge of how customers think, feel, decide and behave.
Upcoming start dates
Suitability - Who should attend?
This programme aims to improve the knowledge of all company members, from frontline employees who interact directly with consumers to senior managers in charge of implementing corporate strategy in retail and services. This course is also ideal for executives with marketing-related responsibilities.
Outcome / Qualification etc.
This programme aims to improve the knowledge of all company members, from frontline employees who interact directly with consumers to senior managers in charge of implementing corporate strategy in retail and services. This course is also ideal for executives with marketing-related responsibilities.
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Over 300 bespoke courses are on offer in more than 30 locations worldwide
Over 75,000 hours experienced and qualified lecturers
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London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...