Course description
E-Marketing
E-marketing concerns marketing efforts that use the web and other digital media to capture sales leads or drive direct sales via electronic commerce.This course will help you develop a thorough understanding of the principles and practices of using the internet and other technologies such as social media and mobile phones to market goods and services. It examines the various business models employed in e-marketing, and provides delegates with a range of techniques and methodologies for conducting e-market research and gaining competitive intelligence.In addition, the course details processes for planning and implementing a comprehensive e-marketing strategy as well as providing the tools and models delegates will need to monitor and evaluate performance.
Suitability - Who should attend?
Marketing/sales directors and executivesE-commerce specialistsDigital marketeersProduct/service managers
Outcome / Qualification etc.
Marketing/sales directors and executivesE-commerce specialistsDigital marketeersProduct/service managers
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London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...