M.A.G.U.I.R.E. Account Management Model - CPD Certified (In-house)
M.A.G.U.I.R.E. Account Management Model (In-house)
participants will learn how to apply the MAGUIRE model as an effective account management tool for managing key accounts. This programme is designed to take the experienced and professional sales person to the next level in terms of Strategic Key Account Management. The programme will explore the Maguire strategic account management model in great detail, which is based on the following principles which every successful account manager should know: Managing Accounts for Growth ~ Understand Innovate Regenerate Evaluate.
Upcoming start dates
Suitability - Who should attend?
Commercial professionals with responsibility for key accounts.
#BBD0E0»Outcome / Qualification etc.
CPD Points:18
Learning Outcomes
At the end of this programme the delegate can:
- Show how to motivate the sales team
- Demonstrate setting sales goals and objectives
- Describe how to offer constructive feedback
- Communicate strategic sales vision
- Analyse and deal with sales performance issues
Training Course Content
- ManagingAccounts forGrowth model
- Overview and explanation
- What is a key account?
- The Pareto principle
- Understand:
- Research client needs
- Examination of their structure
- Innovate:
- Create useful, novel and appropriate solutions
- Developing relationships
- Advanced communication skills
- Regenerate:
- Look for ways to stimulate new opportunities
- Forecasting an account growth
- Evaluate:
- What is success?
- Evaluate and measure the success of your ideas and innovations
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For over two decades, Maguire Training has been providing businesses and individuals all over the world with industry-leading leadership, management, sales and personal development training for real, tangible results. Maguire Training is an endorsed training provider of the Institute of...