Course description
B2B Marketing Strategy
Get the right tools to create and implement a value-based B2B Marketing Strategy that include customer centricity, seller-buyer relations, innovation, and customer value propositions in a digital world.
This B2B Marketing Training Program offers a comprehensive overview of the latest trends and thinking on B2B marketing. It explores the challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of social media and internet in B2B marketing.
Join this intensive 3-day B2B marketing training Program focused on practical learning, designed and facilitated by business people that understand your challenges and will guide you to find effective solutions.
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Suitability - Who should attend?
If you are a General Manager, Product, Brand or Marketing Manager on a senior level who is responsible for developing and implementing a value-based B2B Marketing strategy and who manages the marketing and technology processes that support the strategy, this Program is right for you.
Training Course Content
Course Outline:
B2B Marketing Strategy Course Outline:
- Day 1 – Strategic Analysis: Business Foresight and Market Intelligence
- Day 2 – B2B Marketing Strategy Formulation and Development
- Day 3 – Strategy Implementation and Performance Management
For more information please visit the training provider website.
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