Course description
B2B Marketing Strategy
Get the right tools to create and implement a value-based B2B Marketing Strategy that include customer centricity, seller-buyer relations, innovation, and customer value propositions in a digital world.
This B2B Marketing Training Program offers a comprehensive overview of the latest trends and thinking on B2B marketing. It explores the challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of social media and internet in B2B marketing.
Join this intensive 3-day B2B marketing training Program focused on practical learning, designed and facilitated by business people that understand your challenges and will guide you to find effective solutions.
Suitability - Who should attend?
If you are a General Manager, Product, Brand or Marketing Manager on a senior level who is responsible for developing and implementing a value-based B2B Marketing strategy and who manages the marketing and technology processes that support the strategy, this Program is right for you.
Training Course Content
Course Outline:
B2B Marketing Strategy Course Outline:
- Day 1 – Strategic Analysis: Business Foresight and Market Intelligence
- Day 2 – B2B Marketing Strategy Formulation and Development
- Day 3 – Strategy Implementation and Performance Management
For more information please visit the training provider website.
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Management Centre Europe (MCE)
Open Training Programmes, In-Company Training, and Customised Learning Solutions. Management Centre Europe (MCE) is the Leading International Management Development provider in Europe, Middle East and Africa. Every year, MCE facilitates training programmes for over 1,000 public and private organisations, supporting...