Course description
Every business should have a strong, consistent, and meaningful approach to their social media campaigns. It is important to consider what you are trying to achieve, who you want to engage with and how your campaigns tie into the wider business.
This live and interactive broadcast session is designed to give you the right knowledge, tools and techniques to create your own strategy and implement campaigns that are aligned with wider business goals. Join the "excellent, engaging and knowledgeable" presenter Amy Hobson in our virtual classroom as she shows you how to effectively plan, deliver and measure campaigns from start to finish without wasting time and money.
Topics discussed will include how to set the right goals and objectives, find your audience, create and deliver different types of content, and essential measurement tools you should be using.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Every business should have a strong, consistent, and meaningful approach to their social media campaigns. One of the biggest obstacles is knowing how to effectively plan, deliver and measure campaigns without wasting time and money.
It is important to consider what you are trying to achieve, who you want to engage with and how your social media campaigns tie into the wider business. By refining your approach to your campaign planning, you will build stronger relationships with your audience.
This live broadcast session is designed to give you the right knowledge, tools and techniques to create your own strategy and implement social media campaigns that are effectively aligned with wider business goals.
The session will show you how best to plan your social media campaigns from start to finish. This course is suitable for anyone who uses social media as part of their job role.
What You Will Learn
This live and interactive session will cover the following:
Where to Start!
- Step by step campaign process from planning to analysing results
- How to set the right goals and objectives
- How to find your audience and understand their social media journey
- Identifying the right social channels for your objectives
- How to determine budgets and campaign spend where necessary
- Aligning campaigns with wider business objectives
Creative
- How to create and deliver content that fits your campaign objectives and engages the right audience
- Exploring different types of content (imagery, video, blogs and more!)
- Introduction to content tools
Implementation
- Planning your time and actions in advance including your delivery timeline
- How to create a content calendar for you and your team
Measurement
- Essential measurement tools you should be using
- How to measure your campaign performance in line with your objectives/KPIs
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...