Course description
In an era where Artificial Intelligence (AI) is revolutionizing various sectors, marketing is no exception. The legal and accounting sectors are at the cusp of this transformation, poised to leverage AI for more effective and efficient marketing campaigns.
This introductory level webinar presented by Andrew Smith is a doorway to understanding how AI intersects with marketing, highlighting its potential in research, content creation, stakeholder engagement, and much more. With no prior AI knowledge required, participants will discover the myriad ways AI can be utilized in marketing, the ethical considerations entailed, and the relevant tools available.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
In an era where Artificial Intelligence (AI) is revolutionizing various sectors, marketing is no exception.
The legal and accounting sectors are at the cusp of this transformation, poised to leverage AI for more effective and efficient marketing campaigns.
This introductory level webinar is a doorway to understanding how AI intersects with marketing, highlighting its potential in research, content creation, stakeholder engagement, and much more.
With no prior AI knowledge required, participants will discover the myriad ways AI can be utilized in marketing, the ethical considerations entailed, and the relevant tools available.
What You Will Learn
This webinar will cover the following:
- An introduction to the intersection of AI and marketing, emphasizing its relevance in the legal and accounting sectors.
- Exploration of AI tools and technologies available for enhancing marketing campaigns and strategies.
- Insights on how AI can augment efficiency and effectiveness in marketing— from research and planning to content creation.
- Delving into the ethical landscape surrounding AI usage in marketing, and its potential ripple effects on the industry.
- Mini demonstrations of key tools - a practical approach to applying AI in real-world marketing scenarios.
- A roadmap for continued learning on AI in marketing beyond this session, staying updated with the latest trends and technologies.
- A brief on utilizing ChatGPT in marketing, a precursor to possible deeper explorations in AI applications.
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...