Course description
The CIM Foundation Certificate in Marketing (Level 3)
CIM Level 3 Foundation – Can be completed in 3 to 6 months and includes a 2 day workshop
This CIM Level 3 Foundation Certificate in Marketing is designed to build professional capacities for performing the support-level marketing role. Delegates will gain a solid handle on the broader role of marketing and learn how to apply practical skills to their everyday activities. This is the ideal program for anyone hoping to advance their future career progression.
A Practical Marketing Course
This marketing program is designed to take learners through two main areas of study: marketing principles and customer communications. Course material will guide learners through the primary concepts and terminology involved in marketing, providing a clear understanding of the role of marketing. Once concepts have been solidified, delegates will learn how to make the best use of marketing communications to engage with customers, exploring ways to develop effective campaigns and prepare to put them into practice.
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Upcoming start dates
Suitability - Who should attend?
The Foundation Certificate in Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.
Pre-requisites
Participants are not required to have any previous experience or knowledge of marketing. Non-native English speakers, however, are asked to provide evidence of either an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above. Other equivalent alternatives will be considered.
For more information on course suitability, please send an enquiry here.
Outcome / Qualification etc.
Successful completion of this program earn the CIM Level 3 Certificate in Marketing
Training Course Content
The training topics for this CIM Level 3 Foundation Certificate in Marketing is broken into 6 main units:
Unit 1: Discovering marketing
- Describe the role and function of marketing within organisations
- Explain the factors that influence consumer behaviour
Unit 2: The marketing environment
- Identify the key components of the marketing environment.
- Know how to collect relevant information about the marketing environment
Unit 3: The marketing mix
- Describe the concept and elements of the marketing mix
- Know how the marketing mix is applied in different contextual settings
Unit 4: Who are customers?
- Have an understanding of different types of customer
- Understand the nature and importance of customer relationships
Unit 5: Communicating with customers
- Know the purpose and process of marketing communications
- Understand the range of different marketing communications tools available
Unit 6: Creating a marketing communications campaign
- Be able to create an outline marketing communications campaign
- Be able to implement the marketing communications campaign
Reviews
Expenses
The cost of this CIM Foundation Certificate in Marketing (Level 3) is available from The Professional Academy.
This program can be completed in one of two ways:
- Distance Learning: Supported Independent Learning
- Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning
I suffer from severe dyslexia, but Deb made everything so clear and relevant. My Marketing teacher at university always over complicated things. I had a fantastic day and real...