Art Direction

This course is for anyone who wants to explore the principles of art direction. It's likely you work in marketing, advertising, PR, sales, brand management, editorial, fashion, design or photography. On this course the tutor will take you through the various stages of working as a professional Art Director, from creating concepts to organising an advertising campaign. You will start by learning about the basic principles of visual communication, semiotics and the importance of analysing contemporary trends and campaigns. You will continue the workshop developing concept boards, learning how to produce a campaign and maximise your creativity. You will also learn how to set up a photo-shoot and a TV advert. With expert advice and guidance from your tutor, a practising Art Director, you will discuss how the role varies across a variety of creative industries, and gain valuable tips about successfully working as a professional in this field. By learning the principles and techniques of art direction, you will be able to work on briefs, and deliver creative concepts and ideas. You will also have improved your creative skills, powers of lateral thinking and general work performance.