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Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

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Open / Scheduled
Marketing Length Price Location Reviews
SPIN® Marketing 2 days 950 GBP London          
Negotiation 2 days 1,150 GBP Multiple (2)          
Negotiation – Complex 3 days 1,750 GBP London          
Consultative Sales: 2-day 2 days 1,250 GBP Multiple (3)          
Consultative Sales: 3-day 3 days 1,450 GBP Multiple (5)          
Telephone sales 2 days 850 GBP Multiple (2)          
Key Account Management
Sales Account Strategy 3 days 1,650 GBP London          
Company-Specific / In-House
Negotiation – Complex: In-house Training 3 days Nationwide
Negotiation - In-house Training 2 days Nationwide
Consultative Sales: In-house Training 3 days Nationwide          
Telephone sales - In-house Training 2 days Nationwide
Key Account Management
Sales Account Strategy - In-house Training 3 days Nationwide
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Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

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Karen Tidswell   |   06/04/2018
Excellent course.
Aya Aker   |   03/04/2018
This course was very useful because it focussed on how to use the Huthwaite research and theory in real situations. There was a lot of opportunities to practice the SPIN model as well as applying it to our own jobs and industries.
Alex   |   02/04/2018
I expected to have face to face consultative sales with an expert from Huthwaite. Doing the roleplays with our course mates does not guarantee you are correcting your previous mistakes, and it does nor guarantee you acquired the proper concepts provided in the course.