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Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

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Customer Outreach Award


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.


Professional Training
Communications & Media
Communication Skills Length Price Location Reviews
Communicating in the Virtual World 3 hours From 300 GBP Online courses
VBA™ Complex Negotiation 2 days Multiple (3)
4.8 (50)
VBA™ Complex Negotiation - Virtual From 1,500 GBP Online courses
Selling in a Virtual World - Free Online Taster Session 0.5 hours From 0 GBP Online courses
SPIN® Selling Skills 3 days Multiple (4)
4.6 (260)
SPIN® Selling Skills - Virtual From 1,250 GBP Online courses
4.7 (12)
Key Account Management
Account Strategy for Major Sales 3 days Worldwide
4.3 (23)
Account Strategy for Major Sales - Virtual Online courses

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Average rating 4.6

Based on 449 reviews.

Advanced, practically proven Selling Training. Very good insights for improving sales conversations. Couches Iam and Nikkie presented the insights in SPIN transparent and linked to the present and your work. Breakout sessions keep the interaction and attention span. I really love the concept of SPIN and try to implement it in my daily business l...
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Great sessions delivered by quality trainers throughout. The pace and interactivity of the course was very appropriate and the resources very helpful. Could only really be improved if we could download the reference book!
Andy O'Brien
Pre work was great. Learning system is also very simple and clear. I would have preferred the sessions to be condensed to 2 and for more roleplays where possible. Mix of people on the course made it challenging to be matched with people of similar experiences. The host and team were welcoming and upbeat throughout.

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Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

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Institute rating
Based on 449 reviews.
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