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Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

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Open / Scheduled
Marketing Length Price Location Reviews
SPIN® Marketing 2 days 950 GBP London          
Negotiation 2 days 1,150 GBP Multiple (2)          
Negotiation – Complex 3 days 1,750 GBP London          
Consultative Sales: 2-day 2 days 1,450 GBP London          
Consultative Sales: 3-day 3 days 1,450 GBP Multiple (3)          
Shorter Cycle Sales 2 days 650 GBP Multiple (2)          
Key Account Management
Account Strategy 3 days 1,650 GBP London          
Company-Specific / In-House
Negotiation – Complex: In-house Training 3 days Nationwide
Negotiation - In-house Training 2 days Nationwide
Consultative Sales: In-house Training 3 days Nationwide          
Shorter Cycle Sales - In-house Training 2 days Nationwide
Key Account Management
Account Strategy - In-house Training 3 days Nationwide
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Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

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Thiag Kumaraswamy   |   09/07/2018
This course has enlighten me to the deepest corners of Negotiations and how to tackle different scenarios. Even though I deal with many negotiations in my full time job, I have never thought of approaching the negotiation in these ways. Certainly an eye opener and a good set of skills to be applied in the future negotiations. I will recommend th...
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Paul Fielder   |   09/07/2018
Brilliant course on Complex Negotiations. Knowledgeable and experienced trainers. I would recommend to both buyers and sellers in any complex environment where contracts are being negotiated or existing terms renegotiated.
Claire   |   06/07/2018
Very enjoyable course. I found the preparation and planning tools really helpful and they will be easy to incorporate into my everyday processes. Its been really insightful to learn how different behaviours effect the negotiation and experience it for myself. If I had to pick my favourite element of the course it would have to be the behavioural...
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