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Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

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Customer Outreach Award


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.


Open / Scheduled
Negotiation Length Price Location Reviews
Negotiation 3 days 1,750 GBP Multiple (3)
4.8 (38)
PITCH Selling Skills 2 days 650 GBP Manchester
4.3 (9)
SPIN® Selling Skills 3 days 1,450 GBP Multiple (3)
4.6 (205)
Key Account Management
Account Strategy for Major Sales 3 days 1,150 GBP Multiple (4)
4.3 (22)
Company-Specific / In-House
Negotiation - In-house Training 3 days Nationwide
VBA Negotiation - In-house Training 2 days Nationwide
PITCH Selling Skills - In-house Training 2 days Nationwide
5.0 (1)
SPIN® Selling Skills - In-house Training 3 days Nationwide
4.0 (3)
Key Account Management
Account Strategy for Major Sales - In-house Training 3 days Nationwide
4.5 (2)

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Jane Blagg
Thoroughly enjoyed the course, some key points that I will take back and share with my team.
Charlie Pearson
The course was great. The trainer went through all the material in a relaxed was and made sure everyone understood before moving on. At each stage there were plenty of changes to relate it back to real world so each delegate left with an action plan. There was no pressure on any delegate and complete understanding if someone needed explaining ...
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The trainers on the PITCH™ course were fantastic. It's a worthwhile course and I am confident that PITCH™ will allow me to get the most out of the conversations that I have with my prospects on a day to day basis.

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Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

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Huthwaite International
Course rating
Based on 365 reviews
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