Course description
Google Analytics is the free of charge enterprise-class web analytics solution that gives you valuable insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.
This course is run through an Adobe authorised training centre. You need no previous experience to attend this course.
Course Content
Introduction
- How Google Analytics works
- The installation procedure
- Creating new profiles
- The Google Analytics tracking code
- Administering Google Analytics
Analysing Your Visitors
- Who are your visitors?
- Understanding your visitor profile
- What is your bounce rate?
- How long do visitors spend on your site?
Visitor Activity Analysis
- What page do visitors land on?
- How long do they stay?
- Measuring how visitors engage with your site
- Using Visitor FlowChart to understand behaviour
Google Analytics Reports
- Using Dashboards
- Defining goals
- Measuring conversions
- Creating and customising reports
- Filtering data and segmenting visitors
Traffic Source Analysis
- Understanding traffic source reports
- Comparing natural and paid search (SEO vs PPC)
- Analysing your AdWords performance
- Using social media reports
Understanding Website Performance
- Understanding page performance reports
- Using Site Speed reports to measure response and download times
- Using In-Page analytics
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