The 'Art' of Storytelling for Sales People - CPD Certified (In-House)
The 'Art' of Storytelling for Sales People (In-House)
This course delves deep into the ages-old art form of storytelling in which people pass on nuanced messages to one another in the form of stories or tales. These stories help us to engage one another, to build fellowship, create trust and give reassurance which are all vital for sales people to succeed over time.
Upcoming start dates
Suitability - Who should attend?
This course is designed to build the confidence of sales people to be able to use powerful stories to help engage customers and clients using the carefully crafted and ages-old skill of storytelling. We are all enthralled by the power of stories which have always connected with us at a deep level. The best stories are far more than simple escapism. They unite us, move us, instruct, and inspire us to act.
Outcome / Qualification etc.
CPD Points: 6
Learning Outcomes
At the end of this programme the Participant can:
- Understand why and how stories work
- Demonstrate an understating ofhow stories are constructed
- Explainthe key aspects to a complete and compelling story
- Show how touse storytelling in sales conversations
- Demonstrategreat storytelling skills
- Explain how to integratestorytelling into the wider sales process
- Apply structure to guide and control their chosen narrative
- Know their purpose in telling a story
- Appreciate the 7 Basic Plots and use them for increased audience impact
- Utilise more vivid language – verbally and visually
Training Course Content
- Welcome and introductions
- Ice breaker: ‘Tell Your Tale’ (selected participants share life experiences)
- Debrief and discussion: ‘Why we need stories’
- Story as simplifier: Cutting through business complexity
- The 7 Basic Plots (and how they apply to business)
- Overcoming The Monster
- The Quest
- Voyage & return
- Rebirth
- Rags To Riches
- Unravelling The Knots
- The Tragic Fall
- Knowing your purpose (Think-Feel-Do)
- Exercise: Participants define and share their story’s purpose
- The CAMEO model:
- C - Capture attention (Hook-Question-Factoid)
- A - Align with audience (Refer to their situation)
- M - Main Narrative (The Power Of 3)
- E - End with a message
- O - Open up (a discussion)
- Applying the model (Group breakout session and report back)
- Laws of language: 3 positions, active tense, Saxon words and imagery
- ‘Screencraft’ tips: How to shine on camera (eye contact, posture and gesture)
- Paired practice and action planning
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For over two decades, Maguire Training has been providing businesses and individuals all over the world with industry-leading leadership, management, sales and personal development training for real, tangible results. Maguire Training is an endorsed training provider of the Institute of...