Course description
Creating and leveraging content is a great way to build your personal visibility and position yourself as a ‘go to’ advisor. It will also enable you to get closer to existing contacts and attract new clients.
Presented by expert speaker Bernard Savage, this short webinar will offer useful hints and tips on developing a content strategy, saving you time, and ensuring that you get better results from business development.
Bernard will look at the different options when creating content, finding the right content strategy to match your interests, the business case for podcasts, and more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Creating and leveraging content is a great way to build your personal visibility and position yourself as a ‘go to’ advisor. It will also enable you to get closer to existing contacts and attract new clients.
Presented by expert speaker Bernard Savage, this short webinar will offer useful hints and tips on developing a content strategy, saving you time, and ensuring that you get better results from business development.
What You Will Learn
This webinar will cover the following:
- What are the different options when creating content?
- Finding the right content strategy to match your interests
- How to get published in your clients’ trade press free of charge
- The business case for podcasts and how to get guest slots on intermediaries podcasts
- How LinkedIn fits in a content strategy
- How to 'squeeze the lemon' so you get a better return on your time invested in creating content
- Building your personal brand to attract the kind of work and type of clients that you want
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...